The Real Third Party Referral System
Learn from Bob Safford Snr. on how to build your business using his Third Party Referral System.
Take your business to the next level
Learn from the master and creator of The Real Third Party Referral System and take your business and team to a whole new level.
Recruit Faster
Move prospects from curious to committed with tools designed to speed up decisions and close more people.
Duplication
Give your team a plug-and-play system so everyone presents like a pro, even the newest recruit.
Time Back
Eliminate hours of prep work. Coaches Junction does the heavy lifting so you can focus on building leaders.
Credibility
Show up polished and professional every time, creating trust that makes your opportunity irresistible.
An overview of this series
Learn about this series and see the different episodes it contains along with useful summaries for each episode.
This talk explains how combining a new recruit’s influence with a field trainer’s knowledge creates credibility, enabling effective warm market conversion, skill duplication, and long-term success through referrals and system-driven teamwork.
Bob breaks down the opening of the appointment with heart and clarity, laying the foundation for the Third Party Referral System that helped him build a massive business by focusing on people—not just business—while uncovering the client’s goals, building friendship, and planting the seed of earning extra income to help them get there.
Bob explains how to identify top-quality referrals using the S.T.E.A.M. method—focusing on people of influence, ambition, and enthusiasm—so you can build with the right kind of people and grow a business that truly duplicates.
This talk breaks down the two simple commitments at the heart of our system—if the plan makes sense, move forward with it, and if it helps you, pay it forward by referring others and exploring how this mission could change your life too.
This episode walks you step-by-step through the second appointment—how to re-engage clients, confirm their commitment, present the plan, and use the referral system to unlock warm market momentum that duplicates and drives explosive team growth.
This session unpacks how to master the Yellow Memory Jogger, a crucial tool in the Third-Party Referral System to consistently build a five-star market, generate quality leads, and duplicate a system that drives explosive growth and long-term freedom.
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This training explains how to platform new teammates using the Training Triangle—pairing their influence with your expertise to create instant credibility and build the business one trusted introduction at a time.
The Practice Presentation script helps new teammates build confidence fast by practicing their presentation with friends and family—overcoming objections, booking appointments, and learning how to present like a pro before they’re even licensed.
This is the launchpad for new teammates—helping them dream big, build their Top 25 list, and tap into the sweet-spot market where belief, mentorship, and action turn into life-changing results.
Hear from some of our users
A testament to Bob Safford Sr.'s legacy, from those who have learnt from his methods and system.
"It's been more than a decade since Bob passed and there isn't a day that goes by where I don't think of him, included in those thoughts is his legacy of what he taught in his career with A.L. Williams, Primerica, and CitiSolutions in the UK."
The Saffords meet Steve Jenkins:
"During our time in the UK we met Steve Jenkins and his family. We hit it off immediately and a special relationship has remained even after Bob went off to start 'Opp' meetings in heaven.
Steve Jenkins worked closely with Bob for 3 years, recording hundreds of hours of training both one-to-one and in group settings. He is putting together a concise, structured menu of his complete system to help anybody master what has made the Safford family millions of dollars.
It’s encouraging that there is a place where people can benefit from his legacy and pass it downline for generations to come."
Bob's Safford Snr's Roll of Honour:
- 642 RVPs
- 97 SVPs
- 64 NSDs
- 290 $100k Income Earners
- 12 $1million Income Earners
- 5 $2million Income Earners
- $110million Payroll Per Annum
- $3.6million Annual Income
- In 40 States, Canada and the UK
Learn from
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and other industry leading coaches
Access our one of a kind library consisting of tips and lessons from Bob as well as other coaches from the industry to elevate your business to the next level.
Frequently asked questions
Everything you need to know about Coaches Junction. From what our product is, how our pricing works, technical questions, etc.
Once you create a Coaches Junction account, you will be able to access all of our free content.
Rather than cancelling your plan, you will be downgraded to our Starter plan, meaning you still get access to some of our content, but not the Premium or Third Party Referral System content.
You will be billed when creating your account, your payment will then be taken monthly on that date if you have selected a monthly plan or annually on that date if you have selected an annual plan.
To update any account information such as your email address or password, you can do so in the dashboard by clicking your user icon in the top right. You will then see a popup with your current information that you can then update.
