Bob's Story & Philosophy

Bob Safford Sr. was a pioneering leader in the early days of A.L. Williams and Primerica, renowned for his passion for helping families achieve financial independence. A master motivator and innovator, he created the Third Party Referral (TPR) System, revolutionizing relationship-building in the industry.

Bob’s philosophy emphasized hard work, honesty, and a relentless focus on service. His legacy lives on as an enduring source of inspiration for those committed to empowering others to achieve financial freedom.