Millionaires University | London, UK 2011

Millionaires University captures the last live training session delivered by Bob Safford Sr., recorded in London, UK in June 2011, just three months before his passing. Bob, an American legend in financial services, devoted his life to teaching others how to achieve personal and financial success. This series preserves his timeless coaching for a new generation.

Bob Safford Sr. rose from humble beginnings with a clear goal: to become a millionaire and understand what truly drives success. Over decades, he developed practical systems and principles that guided thousands toward leadership, income growth, and personal achievement. Among his most influential contributions was the Third Party Referral System (TPR System) — a framework that built teams, created leaders, and helped drive the early success of A.L. Williams, which eventually became Primerica.

In this final Millionaires University, Bob delivers principle-based coaching that goes beyond theory:

• Build belief, discipline, and personal responsibility
• Understand the foundations of wealth, leadership, and influence
• Apply proven systems to achieve consistent business results

Nearly 15 years later, these lessons remain as relevant as ever. This series provides direct access to Bob’s insights and strategies, showing how consistent action, the right mindset, and effective systems can transform potential into real results.

Whether you are starting your journey or strengthening your foundation, this series gives you access to one of the most respected mentors in financial services — a chance to learn from Bob Safford Sr.’s expertise, preserved for those ready to grow, lead, and succeed.